When it comes to web development in the UK we’re all well aware that it’s an arms race. Any weapon that can be deployed to give an edge over the competition is invaluable, and when you combine a suite of powerful tools together, you can really elevate your digital game to the next level. The tools listed below aren’t merely restricted to top-tier web development companies, they can be employed by anyone wishing to gain greater insight into the performance of their site. It is the case however, that some of the data gleaned from these tools will help you determine what’s going wrong, but will then require the experience and skill of a professional web development company to rectify the issues. But first, it’s the awareness that’s key, because if you don’t know what’s wrong, then how can you know what needs fixing?
So then, here we go into a breakdown of seven of the most effective tools you can use for your website, and these are all good whichever sector or industry you’re operating in:
#1 – SSL Certificates
At the top of your search bar (before the specific address), you’ll have noticed an https:// prefix. If this is accompanied by a padlock symbol then the site you’re visiting has a current and valid SSL certificate. This certificate is basically a form of authentication that deems a website to be ‘safe’. In 2022, if you’re operating a site without an SSL certificate, then you’re at a real disadvantage. Google now flags-up sites without an SSL certificate, notifying users who are about to visit your site that it’s a potential threat.
SSL certificates are themselves now a Google ranking factor too, meaning that if you don’t have one, you’ll likely take a hit on your position on the results page. The outcome of all this is that without an SSL certificate, you’ll lose traffic, sales and credibility.
#2 – Google Analytics
Google Analytics is a must-have for any business looking to engage more deeply with their marketing endeavours; be that with affiliate marketing or email campaigns, etc. The ability to track campaigns and actually measure their performance in real-time is a true godsend, and the great news is that this is no longer an ability that’s solely in the possession of specialist web development companies.
Measuring daily traffic, together with their source, session time, and bounce-rate, etc, are all incredibly useful metrics that allow you to accurately evaluate the performance of your entire website. The insights you gain will inform you of how best to spend your marketing budgets. If you’ve not already got it, now is the time to employ Google Analytics.
#3 – reCAPTCHA
A free Tool for your enquiry forms that effectively filters out Spam bots by requesting completion of a tick box, or to verify the subjects shown in a set of images. Any work you can do to deter the bots and filter-out your genuine enquiries will save you time exponentially in the long-run. So then, keep your inbox clean this year with reCAPTCHA!
#4 – Hotjar
Hotjar is a heat map tool for improving your conversion rate. With the ability to carefully scrutinise your site and determine how and where visitors are interacting with your website, Hotjar will let you know where you’re underperforming, where you could benefit by implementing new call-to-actions, and which are the potential pages where customers are not being sufficiently engaged by your content and are then dropping-off. With the information that you’re then presented with, you can then approach a good web development company and get them to implement content changes that will modify customers’ behaviours.
Hotjar also has the capability to setup and deploy surveys on your site, which will give you invaluable feedback that you can then pass on to your web development company for future updates, etc.
#5 – Google My Business
A free SEO tool that allows you to input data about your business and its services. Google My Business has the ability to collect and group all your reviews in one place, which you can then link to on your website. It really helps with building trust and credibility with potential new customers.
It can take a little time to optimise and update your page, but just remember that your competitors are likely putting in the effort here, so you really can’t afford to lose-out to them with an endeavour that’s so simple to implement.
Conclusion
These 7 must-have tools will help you get the results you’re looking for in 2022, and the best news is; they are inexpensive and simple to implement. There’s no single ‘magic bullet’, effective web development in the UK requires a multi-faceted approach along with continual evolution.
You can’t afford to lose traffic, and any user data you can harvest is invaluable when you come to make decisions about your products and site updates.
So, what are you waiting for? – Grab these 7 essential tools now!